Hello.

With over 20 years of experience managing growth and operations in the consumer goods industry, I bring a highly commercial and forward-thinking approach to both corporate and start-up environments.

My career has been defined by leading cross-functional, multicultural teams with an entrepreneurial mindset. I am dedicated to creating opportunities for my team, encouraging them to challenge the status quo and nurture their curiosity.

I firmly believe that every problem has a solution and that there is always a better way to do things. My approach centers on creativity, hard work, and surrounding oneself with like-minded individuals.

My Story.

I had the opportunity to play a crucial role in transforming Havaianas from a beloved Brazilian icon into a global sensation. In the early 2000s, we faced significant challenges: launching an innovative concept, establishing a robust distribution network, and championing a brand philosophy that was ahead of its time. Fueled by creativity, ambition, and determination, our team expanded Havaianas from 10 countries to over 80 within just four years.

In 2008, I embarked on a new journey in Australia, where I managed operations and led transformative supply chain projects that significantly boosted our EBITDA. I also seized the chance to enter the Indonesian market, developing pioneering strategies for both direct-to-consumer e-commerce and brick-and-mortar operations, setting new benchmarks for success.

After dedicating over 17 years to Havaianas, I pursued new challenges at Honest to Goodness. There, I led a dynamic team through a demanding, low-margin environment, addressing global challenges such as two COVID cycles, supply chain disruptions, and inflation. By developing innovative procurement strategies and implementing advanced software solutions, we showcased our team’s resilience and strategic insight.

Driven by a commitment to ethical responsibility and sustainability, I believe in championing products that excel in design while upholding integrity and purpose. This journey has reinforced my belief that every challenge offers an opportunity to innovate and grow. I am eager to bring this passion and experience to future endeavors, where we can continue to achieve exceptional results together.

My Experience.

I offer extensive experience in managing and leading operations with teams of over 80 staff in dynamic, entrepreneurial settings within the consumer goods industry.

My career spans a range of functions and projects, providing me with a comprehensive understanding of e-commerce platforms, brick-and-mortar retail, wholesale, and distributor-based businesses.

I have led numerous technology projects, overseeing everything from sourcing and tendering to strategy and implementation. My approach emphasizes leveraging technology in a straightforward and efficient manner to drive business growth.

At my core, I am an operator with a passion for innovation. I consistently integrate technological improvements across all areas of the supply chain. My experience includes:

  • Managing continuous improvement programs, such as cost-saving initiatives, automation, new system implementations, and warehouse/production rollouts.

  • Leading global, cross-functional, and multi-cultural teams, including establishing offshore teams.

  • Developing and executing national and international go-to-market strategies, with a particular focus on emerging markets.

  • Overseeing digital transformation projects, including Data Governance and Strategic Data Structuring Projects, to enable the implementation of business intelligence tools and AI.